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Burberry tests augmented reality

By Retail Technology | Tuesday October 3 2017

Fashion brand Burberry is experimenting with augmented reality (AR) by adding it to its smartphone app

The company is using Apple’s new ARKit function to interact with users’ camera feeds to digitally redecorate their surroundings with Burberry-inspired drawings by the artist Danny Sangra.

Burberry launched its mobile app, which combines an ecommerce store with interactive features about the brand, earlier this year. The new augmented-reality feature also allows users to export the images they create, enhanced with graffiti-like doodles, to social media in a Burberry frame.


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