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Dixons Carphone enhances POS

By Retail Technology | Thursday October 5 2017

Electrical and telecoms retailer Dixons Carphone has upgraded its point of sale (POS) coupon programme across its 450 megastore network

The company is implementing Ecrebo’s ‘Message at Till’ solution as part of a new five-year contract with the tech provider.

After a highly competitive RFP process, Dixons Carphone selected Ecrebo due to the solution’s sophistication and precision, allowing for better consumer targeting and personalisation. 

Using Ecrebo’s ‘Message at Till’ solution, Dixons Carphone will immediately have access to more advanced promotional campaigns to create personalised and engaging messaging for their customers. 

Connected

Ultimately, Ecrebo’s technology will enable Dixons Carphone to deliver on their ambitions to ensure their promotional offers are connected across all their channels. 

Ecrebo has a lengthy track record of delivering both immediate and long-term success for their customers,” said Keely Bosati, head of commercial development at Dixons Carphone. “We demand a lot from our systems, and we needed reassurance that the vendor we selected could handle large quantities of data with a tried and tested product. Ecrebo’s success of working with retailers such as M&S and Waitrose gives us full confidence that this partnership will serve us and our customers well for years to come.”



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