Appliance maker Miele is expanding its online presence to 18 new markets with a new software-as-a-service (SaaS) platform
The company is using the MS Azure-based Intershop Commerce Suite to grow globally and it is already live in Australia and New Zealand.
Daniel Kaschula, head of program management ecommerce for Miele
: said "We require the performance of an enterprise-grade commerce solution across our international operations, but are also mindful that our ecommerce teams in our emerging markets are relatively small. So, we opted for a solution that is both affordable and easy to manage.”
The modular nature of the Intershop platform allows Miele to upgrade the functionality of the online operation as required, without an expensive re platforming exercise.
Updating its ecommerce platform to the latest version of Intershop
Commerce Suite, the underlying SaaS infrastructure has also moved to the Microsoft Cloud Germany (MCD) and integrates with Intershop’s Full Service image server, SAP for category and product import, as well as ERP systems ASW, Navision and IBS.
Each of the 18 online channels has different feature sets, offers single sign-on and Facebook sign-in functionality for ease of use and integrates seamlessly with Miele's warehouse systems.