Walmart adds new research software
By Retail Technology | Friday November 10 2017
Walmart is to implement new research software that will centralise its online research operations and reduce cost
The retailer has chosen FocusVision’s DIY online survey and reporting solution, Decipher, to integrate customer feedback in a fast and cost-effective way.
Through proprietary data visualisation, real-time dashboard reports and 24-hour programming support FocusVision will help research results be more widely articulated
and understood within Walmart.
FocusVision President Zlatko Vucetic said: "We're providing the tools and technology
that enable Walmart to enhance their understanding of customers and how they engage across channels. We're also helping Walmart improve mobile research through Decipher, which is built to take on the complexity of survey programming in the mobile world."
Related items
Retail Week Live 2019: Retail leaders focus on impact of automation
By Retail Technology | Retail Technology
