Walmart is to implement new research software that will centralise its online research operations and reduce cost
The retailer has chosen FocusVision’s DIY online survey and reporting solution, Decipher, to integrate customer feedback in a fast and cost-effective way.
Through proprietary data visualisation, real-time dashboard reports and 24-hour programming support FocusVision will help research results be more widely articulated
President Zlatko Vucetic said: "We're providing the tools and technology
that enable Walmart to enhance their understanding of customers and how they engage across channels. We're also helping Walmart improve mobile research through Decipher, which is built to take on the complexity of survey programming in the mobile world."