US pet specialty retailer PetSmart has stepped up its pricing transformation journey with a new raft of software
It has extended its relationship with Revionics to now cover its full suite of solutions including Revionics Price Suite, Promotion Suite (including Promotions Performance Analysis), and Markdown Suite.
The new license agreement enables PetSmart to have a more strategic, data-driven approach to pricing across the full life cycle.
As part of its strategic, customer-focused approach, PetSmart
has also enhanced its pricing team’s expertise with robust training and process improvements to deliver more relevant pricing, enhance its promotions and track the effectiveness of its programmes.
“We look forward to expanding our use of Revionics’ data-driven technology,” said Steve
Luoma, PetSmart vice president of pricing. “The full portfolio of solutions will help us provide
even greater value to our pet parents and further enhance the overall customer experience.”