US lifestyle retailer DTLR has implemented an in-store traffic analytics solution to provide shopper behaviour insights across all 107 stores in 12 states and Washington D.C.
Following a successful pilot, DTLR has deployed the ShopperTrak perimeter analytics solution and related advisory services to position the importance of shopper traffic, conversion, and other key metrics across the organisation.
ShopperTrak advisory services utilised include store segmentation, peer grouping, goal setting and field-level training to help better understand shopper traffic and how to best leverage the new data insights.
“We sought a vendor who could offer perspective on our operational activities and provide tangible ways to optimise in-store performance,” said Frank Long, vice president of store operations at DTLR. “Tyco Retail Solutions’ ShopperTrak solution stood out from others because it not only helps retailers understand traffic, but the group’s advisory services team also works directly with field associates and store leadership to improve their retail operations acumen.”
This customised approach with DTLR has also created organisation-wide buy-in for data and
has improved store performance.
ShopperTrak Traffic Insights’ advisory services team identifies opportunities and makes recommendations on a store-level basis for DTLR, with individualised scorecards and regular one-to-one engagement with district managers.
As a result, DTLR store managers are highly informed and empowered to adjust strategies, provide performance-based coaching, and ultimately to improve key metrics.