Supermarket Morrisons has enhanced analytics software across its entire estate to optimise operations and boost customer loyalty
The retailer has upgraded Irisys’ Queue Intelligence™ analytics solution which is expected to lead to shorter lines for customers.
In September 2016, Morrisons committed to open extra checkouts for customers if there is more than one person ahead of them in a queue.
By utilising Irisys’ comprehensive queue management system, Morrisons boasts one of the shortest queue times in the industry and the new upgrade gives Morrisons the latest version of the system, with greatly improved hardware and software that will enable the system to be used in new environments and deliver superior results.
Data
Irisys’ comprehensive system integrates data collected by people counters at the front door with data from sensors positioned over the checkouts. The result helps streamline store operations as Morrisons staff can quickly turn to operating a checkout when stores become busy and efficiently redeploy staff during quieter times.
The system also predicts how many staffed checkouts are needed in the next 15-30 minutes and uncovers improvement opportunities, from alleviating congestion at the checkouts to more efficient staffing and more.
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