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Walmart plans 3D selection of fresh items

By Retail Technology | Friday January 19 2018

A new patent filing from Walmart reveals plans for an online 3D purchasing option which allows the consumer to browse fresh grocery items as they would in store

The idea is to break down the final barrier to online grocery selling by giving the consumer the opportunity to examine their vegetables, meat etc before making a final choice. 

This visual solution was revealed in a recent patent application which shows a new system whereby customers order fresh items based on stock images, but are able to view and approve 3D scanned images of the actual items prior to completing the purchase. 

The new system - called the "Fresh Online Experience" (FOE) – then places an "edible watermark" on the item selected by the consumer before the goods are delivered.

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