George at Asda gets POS makeover
By Retail Technology | Monday January 22 2018
George at Asda has rolled out a new point of sale (POS) unit for its Amelia Knight cosmetics range
The POS unit can now be seen in 264 Asda stores throughout the UK following the successful rollout by Fastrak.
While developing a new cosmetics line for George at Asda, the team at Amelia Knight required an impactful method of displaying the cosmetics that represented the brands high-end feel and position the products on a level playing field with other more established beauty brands.
John Barrett, MD of Fastrak said; “They allowed us to start the project with a blank canvas where we were challenged to design and build a solution that would not just catch the eye in a busy marketplace, but give the user a seamless shopping journey and position the range as a premium product to engage Asda’s shoppers to browse and buy.”
Precision and premium
The journey to the point of sale solution that is now seen instore all started back in January 2017 where initial CAD concepts were developed. By July a prototype had been built and by August the project had reached the stage of manufacture. The end solution was a metal chassis with plastic fabricated product holders brought together by hand, adding to its precision and premium feel.
“The team did an incredible job and the quick response we’ve had from Fastrak has been brilliant throughout this project,” added Mark Salmon, MD of Amelia Knight. “We’re not only really pleased with the look and feel of the product displays instore, it has played a part in us hitting our projected sales targets.”
