Retail Technology
| Log in | Subscribe



Subscribe | Log in
Retail Technology
Subscribe

Fat Face provides platform for omnichannel excellence

By Retail Technology | Wednesday February 7 2018

Fashion retailer Fat Face is doubling down on its omnichannel offering to consumers with a new application network

Fat Face has built the network with MuleSoft’s Anypoint Platform in partnership with integration specialists Whishworks and will boost the omnichannel experience across mobile, web and more than 230 physical store fronts.

With almost 30 years of operation, Fat Face has accumulated a number of, now legacy, systems that has led to siloed data, preventing the retailer from executing on a multi-channel, multi-geography strategy.

It became apparent that custom coding and a traditional point-to-point integration approach were negatively affecting customer experiences, leading Fat Face  to select MuleSoft to adopt an API-led approach. 

Eliminating inaccuracies

By replacing point-to-point connections with APIs, Fat Face is eliminating data inaccuracies, such as out-of-stock inventory, and speeding up access to business-critical information such as price details, store product data and customer history. 
 
“Efficient and open connectivity between our applications, partners and customers is key to transforming our business model. To reach this point of success in our journey it required careful, strategic planning with a long-term view. By helping us build an application network with APIs, Whishworks and MuleSoft are powering our omnichannel transformation, enabling us to offer customers consistent, highly-personalised experiences across all channels, said Simon Ratcliffe, infrastructure director at Fat Face. 




Related items

Seasalt launches supplier hub

By Retail Technology | Retail Technology

Ted Baker innovates for excess

By Retail Technology | Retail Technology

Scotch & Soda tries on RFID

By Retail Technology | Retail Technology

New Look boosts performance marketing

By Retail Technology | Retail Technology

boohoo enhances SEO

By Retail Technology | Retail Technology

Hobbs boosts omnichannel with OMS

By Retail Technology | Retail Technology

The Kooples complies with new platform

By Retail Technology | Retail Technology

Joules partners up for learning and knowledge

By Retail Technology | Retail Technology

New Look gets testing

By Retail Technology | Retail Technology

Abercrombie & Fitch names tech chief

By Retail Technology | Retail Technology