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Hershey unwraps new software

By Retail Technology | Tuesday March 6 2018

US confectionary giant The Hershey Company is implementing new software as it looks to accelerate innovation and drive growth

The company has selected Accenture to implement SAP S/4HANA(r) as part of a programme to help it gain real-time customer insights to inform decision making.

The project is part of The Hershey Company's strategy of growing core confectionery and snacking products, expanding margins and leveraging technology for competitive

Competitive advantage

"Our collaboration with Accenture will enable us to increase competitive advantage and support our growth ambition through greater collaboration and innovation, as well as
service delivery built around the needs of our customers," said Terry O'Day, chief product supply and technology officer for The Hershey Company. "We selected Accenture for its understanding of our industry, technology credentials and proven track record in delivering enterprise transformation at scale."

Richard Simon, a managing director in Accenture's Consumer Goods & Services practice, said: "Implementing SAP(r) S/4HANA as part of this transformation initiative is a further demonstration of Hershey's commitment to become a truly modern enterprise that puts the consumer first. We are focused on helping Hershey bring innovation to market, maximise its business performance and operate even more efficiently."

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