Retail Technology
| Log in | Subscribe



Subscribe | Log in
Retail Technology
Subscribe

Sephora gets digital makeover

By Retail Technology | Monday March 12 2018

Cosmetics retailer Sephora is looking to expand and roll out new products and services faster with a digital makeover

The company is deploying Salesforce Commerce Cloud and Service Cloud in Europe to manage multi-site, multi-language and multi-currency ecommerce capabilities to more quickly expand into new countries across all channels and devices.

With Commerce Cloud, Sephora Europe shoppers will receive unique content, offers and recommendations based on information such as past purchases, skin type, makeup and cosmetic preferences, and geographic regions. 

Personalised service 

And with Service Cloud, Sephora will be able to provide shoppers with more personalised and connected customer service experiences across every channel and touchpoint.

Sephora CIO Pierrette Frey said: “By advancing our digital strategy with Salesforce, we're putting the right platform in place to continue delivering the groundbreaking and personalised beauty tools our customers want.”





Related items

Avon calling with new telephony system

By Retail Technology | Retail Technology

Space NK gets online makeover to combat COVID

By Retail Technology | Retail Technology

CASE STUDY: Shiseido applies store makeover

By Retail Technology | Retail Technology

Shiseido gets logistics makeover

By Retail Technology | Retail Technology

Iconic sees 143% rise in global online orders

By Retail Technology | Retail Technology

Morphe gets added IT support

By Retail Technology | Retail Technology

L’Oreal using AI and data to innovate

By Retail Technology | Retail Technology

L’Occitane launches Ship from Store

By Retail Technology | Retail Technology

Jurlique gets digital makeover

By Retail Technology | Retail Technology

Douglas looking good with price optimisation

By Retail Technology | Retail Technology