BlackBetty boosts online traffic
By Retail Technology | Thursday March 15 2018
Online fashion retailer BlackBetty is using a new partnership to attract more customers to its website via social, organic search and paid media channels
Amid fierce competition, the company recognised it needed a partner to boosts its ecommerce performance and has turned to ecommerce agency PushON.
PushON has optimised BlackBetty’s online infrastructure to increase the number of shoppers visiting its website through search channels by 185% in the first three months and boosted revenue during the same time frame by 97%.
Target customers
PushON also improved the website’s landing pages to ensure that the business could rank for relevant keywords and could advertise its clothing effectively to target customers online.
Daniel Austin, ecommerce director at BlackBetty, said, “With online sales increasingly taking over in-store sales, there is a huge amount of competition between e-retailers. Our goal is to become a top European fashion retailer, so we recognised that we needed to improve our website and tighten up our marketing strategy to ensure we are really hitting the mark with shoppers.”
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