BrandAlley achieves 40% growth with AI
By Retail Technology | Tuesday March 20 2018
Discount designer e-tailer BrandAlley has achieved 40% year-on-year growth with an artificial intelligence (AI) enabled marketing platform
The company has been using the Emarsys platform to personalise omnichannel campaigns by leveraging existing data more effectively from its CRM systems. It has improved personalisation through more effective omnichannel campaigns while reshaping its entire acquisition and retention advertising strategy over social media.
Other significant results and benefits that the Emarsys platform has enabled for BrandAlley include reducing its abandoned basket conversion rates and cost per acquisition (CPA) by 50%, as well as increasing its customer reach eight-fold and Facebook registrations by 230%.
Customer segments
The machine learning capabilities of Emarsys' platform provide BrandAlley with recommended campaign formats and activities, based on specific customer segments.
Rob Feldmann, CEO, BrandAlley said: "The revenue benefits of working directly with fabulous fashion brands and Emarsys are clear, and we see AI marketing playing a significant role in driving our bottom line as our business moves forward. Equally important for our business, which deals solely with premium brands, is that polish and personalisation across all customer-facing channels is possible, helping us relay our 'best quality for best price' message. Emarsys helps us achieve this simply, and the time saved in setting up these campaigns gives our marketing team the freedom to be creative in other areas of our marketing activity."
BrandAlley is a UK members-only flash sales website. It provides each of its 2.5 million members with several daily fashion, beauty, and homeware sales, lasting for up to a week at a time.
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