Retail Technology
| Log in | Subscribe



Subscribe | Log in
Retail Technology
Subscribe

McDonald’s launches outdoor digital campaign

By Retail Technology | Thursday April 26 2018

Burger chain McDonald’s is launching a UK-wide digital outdoor campaign using real-time weather data from the MET Office

To put itself in the conversation about the famously changeable April weather, McDonald’s menu has been turned into weather icons to represent the live temperature and 5-day forecasts. 

Different icons 

For example, an unwrapped burger represents the sun, while an upturned box of fries signifies rain. There are eight different icons to show how volatile April weather can be.

The campaign was produced by Grand Visual with dynamic content managed and delivered by QDOT

Hannah Pain, senior brand manager at McDonald’s, said: “We are very excited to be using some of our most loved products to join in the very topical April weather conversation.”

Related items

Wasabi heats up loyalty programme

By Retail Technology | Retail Technology

COVID-19: Hospitality companies sign up to app ahead of lockdown return

By Retail Technology | Retail Technology

Papa Johns serves up digital receipts

By Retail Technology | Retail Technology

Taco Bell fires up personalisation

By Retail Technology | Retail Technology

Hakkasan puts new payments on the menu

By Retail Technology | Retail Technology

McDonalds is loving new mobile payments

By Retail Technology | Retail Technology

Heston Blumenthal to advise robotics firm

By Retail Technology | Retail Technology

Roadchef serves up new wages platform

By Retail Technology | Retail Technology

McDonalds acquires AI firm

By Retail Technology | Retail Technology

TGI Fridays UK serves up compliance

By Retail Technology | Retail Technology