Luxury retailer Molton Brown has delivered the latest phase of its digital transformation with new point-of-sale (POS) software
The company has gone live with OneView Commerce’s digital POS framework at the retailer's first two London High Street stores, with two stores in Ireland following immediately thereafter.
The first launch took place at the London Broad Street store on April 9, replacing a traditional POS with a cloud-based POS with omnichannel capabilities.
Last week the company went live at a second London store, in Covent Garden, and at two of its Ireland locations.
will now commence a fast-paced rollout of the OneView solution across its store estate in the UK and the US by the end of May 2018.
Tanay Taank, senior director of digital marketing, omnicommerce and sales applications at Molton Brown, said: "The go live of the OneView Digital Store is a significant milestone in our transformation journey. The positive initial results align with our expectations that the solution will deliver significant improvements for our retail stores that will directly translate into improved customer engagement.”
OneView's digital point of sale, powerful promotions and real-time enterprise view of inventory combined with the SaaS model aligns with our operational strategy for continuous improvement in customer experience, store operations and supply-chain effectiveness.
Molton Brown selected OneView's SaaS-based Digital Store Platform that includes application management and support for both applications and infrastructure.
Store associates reported that the OneView
Digital Store Platform is intuitive and easy to use, allowing the store to focus on the customer versus time spent on legacy systems and processes.
Additionally, the system provides strong benefits for operational support including agility in promotions and inventory management processes that allow Molton Brown to deliver the highly personalised customer experience that is core to its business strategy.