British fashion brand Paul Smith is looking to enhance customer understanding and improve performance reporting with new retail software
The company is using ClarityOmnivue to fully understand their internal systems and the implications of a new system that would be going live during the development process.
Live across the business since the end of March 2018, the software enables Paul Smith to unify data across its internal systems such as ecommerce platforms, customer relationship management (CRM), retail point of sale (POS), finance, product management (PMS), manufacturing resource planning (MRP), In-store WiFi, enterprise resource planning (ERP), warehouse management services (WMS) and HR.
is now able to easily identify, extract, validate and present the necessary customer and business critical data required for operational reporting, business analysis and forecasting.
Paul Smith’s financial planning and analysis manager, Richard Woollams, said: “We now have a system that will also help us with production scheduling, managing stock, staff schedules, and the creation of customised marketing in which the customer truly feels they have had a personalised experience, however they choose to interact with the Paul Smith brand.”