Health food retailer Holland & Barrett has announced a new partnership to improve its product range, price strategy, promotions and personalised customer communications
It is partnering with Starcount which will be generating data led insights and enhancing offer and content personalisation through the ‘Rewards for Life’ membership programme.
Rewards for Life, which currently has over 7 million active members in the UK, is a key tool for customer insight and engagement and is central to helping Holland & Barrett ensure it is faster, more commercial and acutely focused on customers.
Peter Aldis, CEO, Holland & Barrett
, said: “I am delighted to be welcoming Starcount as a strategic partner of Holland & Barrett and am really excited about the opportunities that lie ahead as we look to enhance and accelerate our customer focused capabilities. Starcount has highlighted significant incremental opportunities for the business from taking a more data and customer driven approach, and we look forward to working together to activate these.”
Edwina Dunn, CEO, Starcount, added: ‘“We are delighted to be working with Holland & Barrett and partnering with them to help improve the customer experience, across both the physical retail estate and all digital channels.”