Tile retailer Topps Tiles has enlisted a digital agency to support its efforts to boost its online experience and improve the customer journey
It is partnering with Code Computerlove to implement an ongoing programme of onsite performance and conversion optimisation.
With annual sales exceeding £200m per year, Topps Tiles
has more than 370 stores nationwide as well as an ecommerce site.
A key objective for future growth is to create a seamlessly integrated shopping experience across its on and offline channels by using data to drive insight and decision-making.
Topps Tiles will be utilising Code Computerlove's in-house user testing lab for moderated user testing that will be combined with an in depth data review.
The programme will then deliver ongoing testing and experimentation to deliver new features and changes that will best achieve revenue growth and enhance the customer experience, both online and in-store.