Fast fashion retailer rue21 has announced a new partnership to develop a strategic technology roadmap
rue21 is working with retail consulting firm Columbus Consulting on the project which will build out its unified commerce and data analytics capabilities.
The focus of the partnership is to move the consumer to the centre of the retailer’s operations, and prioritise initiatives around how to best serve shoppers.
Key milestones have been outlined, including achieving real-time inventory visibility across all channels to enable buy online, pick-up in store services; gaining more consumer data and leveraging analytics to target assortment; and balancing inventory across the supply chain in order to respond to shifting consumer trends.
evaluated rue21's current system capabilities and developed an IT roadmap that includes both foundational and analytical components, delivering short-term and long-term benefits to the business.
Additionally, infrastructure, cloud and security strategies were considered. Finally, IT processes and organisation were considered to ensure an ongoing alignment between business and technology.
Mark Chrystal, chief analytics officer, rue21 said: “I found Columbus’ outside opinion and knowledge essential to validating parts of our approach and contributing insight into the future vision. The unified commerce and data analytics projects we’re now focusing on will provide us with a customer-centric view of our business, allowing us to better serve our shoppers.”