Asian hypermarket chain RT-Mart has undergone a digital transformation of its 400 stores
The retailer has used New Retail technology developed by Chinese ecommerce behemoth Alibaba Group for the digital upgrade.
Using Alibaba’s Hema supermarket as a model, RT-Mart has rolled out a series of features aimed at improving the shopping experience for customers.
Changes include in-store fulfillment of online orders and interactive kiosks.
As part of the digital makeover, RT-Mart
gains access to Alibaba’s customer insights, supply-chain management, retail technologies and electronic payments via Alipay.
RT-Mart CEO Peter Huang said: “New Retail has introduced a new way of thinking. By digitising the store’s operation, the online and offline business merge into one and boost online transaction volume.”