Online Swedish fashion retailer NA-KD is going global after expanding its payments provider partnership
Payment specialists Klarna already work with the retailer in Sweden, Norway and Finland but will now help bring the company to the UK after launching in Germany last year.
The expanded partnership means NA-KD
customers in the UK will, from this summer, benefit from Klarna’s optimised checkout technology, allowing shoppers to make a purchase by simply entering their email and postcode, rather than providing complicated login information and card details.
Shoppers will also have the option to use Klarna’s Pay later solution, which allows shoppers to turn their sitting rooms into fitting rooms - by letting consumers try before they buy. They then have 30 days to pay for the items, interest free.
Jarno Vanhatapio, founder and CEO at NA-KD, said: “Looking forward, our top priority for 2018 is international growth - especially targeting the US, UK and Major European markets. In today’s hyper-competitive fashion e-tail environment, we recognise that frictionless and flexible payments are make or break for a lot of consumers, which is exactly why we’ve decided to extend our existing successful partnership with Klarna into the UK.”
Luke Griffiths, general manager at Klarna
UK, added: “The expansion of this partnership really highlights the evolving changes in retail which we’re seeing right across the world, and we’re eager to see how extending the partnership with us into the UK will impact sales with NA-KD.”