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Supervalu expands digital capabilities

By Retail Technology | Tuesday June 26 2018

US grocery wholesaler Supervalu has signed a new reseller agreement that will boost its digital offering

Supervalu’s agreement with Instacart allows it to offer the benefits of online shopping and delivery services to the more than 3,000 independent retail stores that it supplies as well as other retailers across the US in the over 240 metro areas where Instacart operates. 

Instacart’s turn-key solution provides same-day grocery delivery or in-store pickup services to retailers through the use of personal shoppers who pick and deliver orders to consumers in as little as one hour.

“Consumers today want the ability to shop for food and groceries anytime and anywhere,” said Tom Kraus, vice president of digital at Supervalu. “Instacart allows retailers to meet customers when and where they want to buy with delivery in as little as one hour.”

Digital marketing

The ecommerce platform provided by Instacart requires limited capital investment and, when combined with Supervalu’s digital marketing services, will provide retailers with the capabilities to service more customers, more often, without POS integrations or additional labor costs. 

The agreement also offers significant benefits through contracted pricing, placement on Instacart.com, and marketing expertise and support for retailers offering ecommerce to consumers.


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