Leading UK fashion brands Oasis, Warehouse and Coast are enhancing customer engagement with new POS technology
The retailers have chosen the cloud-based Aptos Store to enhance shoppers’ in-store experience and omnichannel journey.
Standout benefits will include seamless store experiences that span channels, locations and devices, a 360-degree view of customers to personalise the shopping experience and improved store management and operations.
Additionally, by deploying Aptos
Store in the cloud, Oasis
will be able to implement the solution faster, streamline their technology infrastructure, and more easily add and support new store locations worldwide.
David Mold, IT director for Oasis, Warehouse and Coast, said: “Coast already runs Aptos’ cloud-based Digital Commerce solution, which gave us extreme confidence in Aptos’ commitment to help us exceed customer expectations and drive profitable growth. We are excited about the next step in our Aptos relationship and extending Aptos Store across all three brands.”