Digital marketing boosts Jules B
By Retail Technology | Thursday July 5 2018
Luxury clothing brand Jules B has experienced a 40% revenue increase after revamping its digital marketing strategy
The impressive results came after the company brought in Visualsoft to increase its digital presence and boost brand awareness in both the UK and internationally.
To stand out in the increasingly competitive retail market, Visualsoft overhauled the design of the Jules B website and implemented a 360 degree marketing approach, using PPC, SEO and affiliate marketing tactics.
To kick-start the project, PPC was used to increase international brand awareness and catch the attention of a wider range of shoppers, by boosting the reach of overseas campaigns.
Drive sales
The SEO team then focused on creating relevant, eye-catching content to create noise around the brand and help drive sales.
This included creating a video, illustrating the key style trends throughout the decade, which was distributed to influential fashion publications.
These online improvements not only bolstered revenue figures, but also triggered an impressive 50% transactions increase and a 35% spike in traffic to its website.
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