Chinese ecommerce behemoth Alibaba has launched its first FashionAI concept store
The pilot store is only open for three days at Hong Kong Polytechnic University as it showcases Guess apparel through innovations such as “smart mirrors,” which display product information on a nearby screen when shoppers are touching or picking up a garment.
The smart mirror also makes mix-and-match recommendations and points to where the suggested items can be found in the store, so shoppers can try on a complete outfit at one go.
In addition, each item has its own intelligent lock, supported by radio-frequency identification, gyro-sensors and Bluetooth low-energy chips. This allows the mirror to more accurately capture movement and spot the colors, styles and attributes that are most popular among customers.
Currently under development by a New Retail-focused research team at Alibaba
, the FashionAI initiative taps technologies ranging from machine learning to computer vision to “learn” from consumers, designers and fashion aficionados within the ecommerce giant’s ecosystem.
Alibaba Group VP Zhang Zhuoran said: “FashionAI embodies our thinking of what the future of fashion retail could look like and an exploration of using technologies to better understand and cater to consumers’ fashion needs,”.