Retail Technology
| Log in | Subscribe



Subscribe | Log in
Retail Technology
Subscribe

Tommy Hilfiger launches ‘smart clothing’

By Retail Technology | Wednesday August 1 2018

Fashion retailer Hilfiger has launched a range of Bluetooth-enabled ‘smart clothing’ that tracks the clothing and issues rewards for the wearer

The Tommy Jeans Xplore line includes men's and women's hoodies, jeans and T-shirts.

Bluetooth chips are embedded in the fabric of each garment with movements tracked with the intention of creating a micro-community of brand ambassadors who are rewarded for wearing the items.

Users connect the items of clothing to a free downloadable app.

Product discounts 

Points earned can be cashed in for gift cards, signed merchandise, Tommy Hilfiger runway shows, product discounts or even exchanged for monetary donations to selected charities.

In a move reminiscent of the Pokéman Go craze, the all also includes a game that encourages wearers to collect virtual "hearts" or points in live locations using augmented reality.

"We've always been at the forefront of digital innovation, using technology to deliver what our customers are looking for – unique experiences and instant gratification," said Tommy Hilfiger in a statement. “Tommy Jeans Xplore is the next evolution of our vision, reaching consumers where they are and inviting them to be a part of the brand experience."


Related items

Tiger earns its digital stripes

By Retail Technology | Retail Technology

Vivienne Westwood adds data platform

By Retail Technology | Retail Technology

Boohoo drives personalisation

By Retail Technology | Retail Technology

Urban Outfitters turns to cloud analytics

By Retail Technology | Retail Technology

Mulberry boosts sales with data

By Retail Technology | Retail Technology

Lindex goes virtual

By Retail Technology | Retail Technology

Lindex breaks through with DAM

By Retail Technology | Retail Technology

La Redoute enhances marketplace

By Retail Technology | Retail Technology

Missguided fine tunes digital platforms

By Retail Technology | Retail Technology

ASOS expands fulfilment management deal

By Retail Technology | Retail Technology