US retailer Wegmans Food Markets is the first grocer to provide technology to help visually impaired customers navigate its store
The company’s new Aira mobile app connects blind and low-vision shoppers with a remote agent who can see the environment through the customer's smartphone camera and help them locate the items they wish to find, as well as assist with navigation at the checkout area.
Linda Lovejoy, community relations manager for Wegmans
, told Winsight Grocery Business
that Aira contacted the retailer on its own and invited it to become the first grocery store to offer the technology, which is now available in all 97 of its stores.