Global fashion house Perry Ellis International (PEI) has deployed new cloud personalisation software
The company selected Oracle Retail Customer Engagement Cloud Services to better personalise the shopping experience for customers across the United States and United Kingdom.
PEI's brands Perry Ellis, An Original Penguin by Munsingwear, and Cubavera manage a large international footprint with their own retail stores and ecommerce channels.
These multiple points of engagement for consumers created complexity that made it difficult to understand consumer behaviour.
Customer Engagement provides PEI
with a comprehensive view of shopping behaviour of over 1 million loyalty members and a platform to leverage that information to personalise customer brand interactions across all touch points.
Luis Paez, chief information officer at PEI, said: "Our goal with our digital transformation is to focus on the experience we provide for our customers. Customer Engagement was an important step in this transformation. We were able to quickly integrate to our legacy systems. Now we can move forward with our next generation Point of Service with the confidence to deliver a superior in-store experience for our customers and associates.”
PEI and Oracle Retail have a long-standing relationship having previously implemented Oracle Retail Merchandising System, Oracle Retail Price Management, Oracle Retail Sales Audit, Oracle Retail Allocation, Oracle Retail Store Inventory Management, Oracle Retail Point of Service and Oracle Retail Central Office.
The interoperability compelled PEI to replace their existing customer relationship management system and upgrade to the latest Oracle Retail Cloud release to support their loyalty programme that rewards and retains customers for their purchases while optimising margins.
PEI is currently migrating to the latest version of Oracle Retail Xstore Point-of-Service.