Perfume maker and retailer Jo Malone has become the latest British company to launch a store on Chinas online Tmall platform
Aside from the brand’s website, the Alibaba
-owned B2C marketplace is Jo Malone
London’s only other ecommerce channel in China.
Its offering on Tmall will include all items available in China, including its newly launched, limited-edition “Blossom Girls” collection and “Queen of Pop” bath and body line.
“Tmall is a very special platform, and they share our pioneering and entrepreneurial spirit,” said Leonardo O’Grady, vice president of consumer marketing at Jo Malone London. “Unlike any other platform, they promise and offer us an opportunity to connect with China in a way that probably no other online platform can.”
In addition to the Tmall flagship store, Jo Malone also opened up a virtual shop on the site’s Luxury Pavilion, a channel catering specifically to consumers of premium and luxury goods.