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Sports Direct makes major digital investment

By Retail Technology | Monday October 1 2018

Sporting goods retailer Sports Direct has made a seven-figure investment in new technology and digital displays

The upgrade is part of its three to five-year project to enhance instore experience and drive customer engagement.

With 15 initial installations already completed, the digital instore investment will be rolled out across multiple Sports Direct, Flannels, Everlast and USC stores by digital solutions provider UXG.
 
High-bright video walls have been installed at Sports Direct storefronts in Hull and Middlesbrough. New technology has also been implemented in luxury fashion store Flannels, including sensor-based digital mirrors which play advertisements via a digital display and then seamlessly transform into a mirror when a customer approaches.

Digital partner 

Flannels’ storefronts have also been modernised with full-height video walls and store entrances have been created with 4m x 2.5m LED wall displays. 
 
Sports Direct’s latest investment follows a two-year relationship with UXG and will see the full-service digital partner deliver installations across the UK.
 
UXG’s head of development, Paul Midwood, said: “We look forward to continuing to implement impactful digital solutions with further projects, creating exciting retail environments for their customers moving forward.”

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