The Trussardi Group repositions as omnichannel retailer

Luxury brand The Trussardi Group has evolved its business model from wholesale to omnichannel retail with new software

The company is partnering with Dedagroup Stealth to transition to a retail business based on a network of proprietary and franchised stores.

Trussardi products are sold and distributed in Italy, Europe, Asia and Middle East through a selected network of over 190 own brand stores, over 1,500 multi-brand stores, department stores and also direct via its ecommerce website. 

Trussardi selected the Stealth platform by Dedagroup Stealth to integrate its European operations onto a single platform, with implementation starting in 2017 and roll out expected to be finalised this year.  Trussardi is already using the solution to optimise stock, manage replenishment and distribute goods throughout all its channels.  

Key benefits 

Its integration with the POS - one of the key benefits Trussardi sought from this project – has also minimised the impact on the new openings and operations of its stores, and has facilitated efficiencies across the business.

Massimo Dell’Acqua, MD at Trussardi, said: "Dedagroup Stealth has no equal in terms of its experience and knowledge of the production and management of fashion brands. They provided the ideal solution for us, both for their software and people.”