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Smyths Toys goes wireless

By Retail Technology | Thursday October 4 2018

Toy retailer Smyths Toys is using a new wireless headset system to provide an enhanced customer service

It recently implemented Quail Digital’s hands-free, lightweight headsets to give every store associate the ability to communicate seamlessly with their colleagues and ensure they offer an in-store experience that will cater to every customer’s individual needs.

From early years to teens, every store offers a wide range of products across a large shop floor. Given this demand on the store associate, the support provided by the headsets is key. 

The integration of these tools has not only enabled store associates to work more fluidly, but provided them with a platform to deliver a personalised service. 

Adam Smith, senior operations manager, Smyths Toys, said: “For us, giving the customer a better experience is what it boils down to. We always want to be able to give them the correct answer to any question they may have. It is the ability to get the correct information and staff member to the customer as quickly as possible that has been one of the real advantages of the headsets.”

Increased support

As a result of this increased support, the in-store staff can now utilise their time to not only serve the customer but prepare for seasonable events and promotional days. 

While it may be impossible to predict what the demand will be during these peak times, the integration of Quail Digital’s headsets in-store gives each member of the team the tools they need to be equipped for every scenario that may come their way. 

Smith added: “We’ve really seen a difference in-store since implementing Quail Digital’s headsets, and as we continue to expand we’re really excited to roll them out into more of our stores. These tools have really helped us to achieve that fun-filled experience we promise all our shoppers.”

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