US food and drug retailer Albertsons has launched a new digital marketplace to introduce new products to customers
Albertsons is using Digital Marketplace from Mirakl to offer customers the ability to discover more specialty food items alongside beauty and wellness products from a vast network of third-party sellers.
With a focus on natural, organic, ethnic, and alternative products, Albertsons aims to provide a unique experience that showcases hard-to-find products.
The launch of the online marketplace is a central part of Albertsons initiative to accelerate its ability to address trending markets and offer hot new products.
Data collected from the marketplace will help identify shifting consumer interests, regionally-specific shopping needs and new food trends.
Narayan Lyengar, SVP of digital marketing and ecommerce, Albertsons Companies, said: “The online marketplace provides our customers access to hard-to-find items, increases exposure for partner products, and gives us critical data regarding demand for emerging food and wellness trends.”