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New app a good fit for Office

By Retail Technology | Monday November 5 2018

Fashion footwear retailer Office is working on a new app-based initiative to improve the shopping process for customers

It’s teaming up with its retail technology partner Red Ant for the project and will utilise it’s digital store platform.

Designed to offer a seamless, hassle-free shoe buying service by giving sales colleagues the ability to deliver a frictionless experience to customers with unprecedented efficiency, the initiative is set to launch at selected stores in the near future.

Kerry van der Merwe, Office’s CFO, said: ‘We pride ourselves on having the best sales colleagues on the high street – they’re passionate, inspiring and dedicated to delivering an individual service to each of our customers. Working with Red Ant on this new initiative will give them the opportunity to offer an even better experience - unbroken, highly efficient and friction-free.’


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