Accessorize sees 65% conversion uplift with social

The company is using Curalate’s Fanreel function, where customer images posted on Instagram and Facebook are curated directly on Accessorize’s home page.

 

Shoppers interacting with the #Accessorizer gallery also spent more than double the time browsing onsite compared to those who didn’t engage with it, while average order value rose by a third. 

Results were measured over an eight month period to the end of July 2018.

User content

 

“Accessorize customers are keen to share their photos and we wanted to do more with our user generated content (UGC),” said Robyn Molyneux, senior content and social media manager at Accessorize. “We’d like to explore integrating UGC instore, utilising our digital screens and iPads to bring the online and offline worlds closer together. If a customer is shopping online and UGC is encouraging them to make a purchase, there’s no reason why seeing the same image in a store environment wouldn’t have the same effect.”

 

The retailer has been working with marketing technology company Curalate since 2016, initially using Like2Buy, which makes Instagram posts shoppable.

 

Accessorize also intends to feature Fanreel content containing customer imagery within email campaigns.