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Tommy Hilfiger goes Dutch with digital tech

By Retail Technology | Thursday December 20 2018

Fashion brand Tommy Hilfiger has used a host of digital technology to support its new flagship Amsterdam store

Hilfiger says the new store – close to its global headquarters in Amsterdam’s Hoofstraat – represents the ‘future of true brand engagement’.

It is supported by a host of digital technology, including numerous interactive screens and touch screens, while RFID frees up space which would otherwise be used for cash desks.

The store is also illuminated throughout by state-of-the-art LED lighting, that includes backlit panels, with halo lighting around fixtures and striking circular LED lights, that seem to float within the space.

Dramatic evolution 

The premises have undergone a dramatic evolution, as part of a two-phase delivery of the progression of their Sportswear 16 concept.

Phase 1 was successfully delivered in September, with phase 2 reaching completion on the 14th December 2018.

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