Retail Technology
| Log in | Subscribe



Subscribe | Log in
Retail Technology
Subscribe

Tommy Hilfiger goes Dutch with digital tech

By Retail Technology | Thursday December 20 2018

Fashion brand Tommy Hilfiger has used a host of digital technology to support its new flagship Amsterdam store

Hilfiger says the new store – close to its global headquarters in Amsterdam’s Hoofstraat – represents the ‘future of true brand engagement’.

It is supported by a host of digital technology, including numerous interactive screens and touch screens, while RFID frees up space which would otherwise be used for cash desks.

The store is also illuminated throughout by state-of-the-art LED lighting, that includes backlit panels, with halo lighting around fixtures and striking circular LED lights, that seem to float within the space.

Dramatic evolution 

The premises have undergone a dramatic evolution, as part of a two-phase delivery of the progression of their Sportswear 16 concept.

Phase 1 was successfully delivered in September, with phase 2 reaching completion on the 14th December 2018.

Related items

River Island adds to green credentials

By Retail Technology | Retail Technology

Mulberry goes contactless for charity

By Retail Technology | Retail Technology

Kookai saves time with RFID

By Retail Technology | Retail Technology

Ted Baker adds data exchange service

By Retail Technology | Retail Technology

Boohoo upgrades finance functions

By Retail Technology | Retail Technology

Modivo opens futuristic store

By Retail Technology | Retail Technology

Zalando expands robot fleet

By Retail Technology | Retail Technology

Otrium goes green

By Retail Technology | Retail Technology

New Look streamlined business processes

By Retail Technology | Retail Technology

Abercrombie & Fitch upgrades distribution

By Retail Technology | Retail Technology