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Dooney & Bourke launches app

By Retail Technology | Monday March 4 2019

Handbag brand and retailer Dooney & Bourke has launched its first ever mobile app

It has partnered with PredictSpring for the app which it decided to create after learning that 60% of its web traffic was coming from mobile.

Dooney & Bourke built its ecommerce experience on Salesforce Commerce Cloud which enabled the rapid launch of the PredictSpring powered app in weeks.

Peter Beaugard, head of brand strategy at Dooney & Bourke, said: "As part of that commitment, we knew we needed a fast, personalised native app that would reward our loyal customers with unique product opportunities, promotions, and content. We look at 2019 as the year of 'social commerce' and we see the app evolving to incorporate more exclusive editorial content and live ‘limited edition’ sales.”

Style profile 

The new app allows users to gain access to campaigns featuring Dooney & Bourke products and offers customers the ability to establish a style profile by answering in-app questions such as preferred bag style and colour.

In future the app will also include DooneyPay - a flexible payment option that offers loyal Dooney consumers the ability to pay for their products with three easy payments.

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