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Weetabix and HiPP upgrade analytics

By Retail Technology | Thursday March 7 2019

FMCG brands Weetabix and HiPP Organic are now using ecommerce analytics to help drive sales through retailer websites

Both have become clients of e.fundamentals’ core retail service, which continuously reports how brands are performing against eight ‘fundamentals’, identified as the key elements that influence online sales.

It flags where improvements are required, allowing clients to quickly action the insights delivering the biggest returns.
Weetabix head of channel strategy Ed Harman said: “They’ve put a powerful tool in the hands of our sales, marketing and category teams which will strengthen our relationship with retailers.”

Business priorities 

The software is expected to help boost sales, amplify activations and keep  business priorities at the heart of the Weetabix online sales strategy.
HiPP group product manager Karen Hill added: “Before signing with e.fundamentals we were struggling for visibility on shelf which was really affecting our online sales.  Now, with the new platform, we have an ecommerce service that shows and prioritises the actions we need to take to not only fix the basics but also improve the positioning of our products on retailer sites.”

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