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LVHM to track fakes with blockchain

By Retail Technology | Thursday March 28 2019

Luxury goods brands owner LVHM is using a blockchain project to help track authenticity of high price goods

LVMH – which owns brands including Louis Vuitton and Dior – has named it’s new cryptographic provenance platform AURA and it is expected to go live in May or June.

AURA has been built using a permissioned version of the ethereum blockchain called Quorum, which is focused on data privacy and was developed by JPMorgan.

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