Retail Technology
| Log in | Subscribe



Subscribe | Log in
Retail Technology
Subscribe

River Island invests in AI

By Retail Technology | Wednesday April 17 2019

Fashion retailer River Island is introducing artificial intelligence (AI) to its merchandising operations

It has invested in Nextail’s AI platform for the next staff of its tech transformation. 

The 30-year-old retailer has been overhauling its IT and data infrastructure and embracing cloud technology for core processes as part of the transformation. 

Using Nextail’s prescriptive analytics, River Island hopes to improve the customer experience by providing better product availability.

It will now have more powerful forecasting and decision-making capabilities which will enable decision-making at SKU and store-level. 

Agile framework

Thanks to machine learning, the retailer will also now be able to anticipate and act quickly on changes in demand.

Behind River Island’s tech transformation is CIO Doug Gardner, who has been fundamental in creating an agile framework to all technology used across the business. 

“The main return on investment of cloud computing, artificial intelligence and automation is not about cost savings is more about enabling River Island to be an agile organisation that is able to adapt rapidly” said Gardner.

 

Related items

Abercrombie & Fitch names tech chief

By Retail Technology | Retail Technology

Tiger earns its digital stripes

By Retail Technology | Retail Technology

Vivienne Westwood adds data platform

By Retail Technology | Retail Technology

Boohoo drives personalisation

By Retail Technology | Retail Technology

Urban Outfitters turns to cloud analytics

By Retail Technology | Retail Technology

Mulberry boosts sales with data

By Retail Technology | Retail Technology

Lindex goes virtual

By Retail Technology | Retail Technology

Lindex breaks through with DAM

By Retail Technology | Retail Technology

La Redoute enhances marketplace

By Retail Technology | Retail Technology

Missguided fine tunes digital platforms

By Retail Technology | Retail Technology