Fashion retailer Jigsaw has seen online sales rise by a third after implementing new omnichannel technology
Jigsaw has partnered with omnichannel order management specialist OneStock to unify its web and in-store inventory, giving online customers access to its entire product range.
The software enables ecommerce orders to be shipped directly from store estate if the items are unavailable online.
Jigsaw has reported that online transactions increased by 32% over the first eleven months while conversion rates rose by 29%.
Order allocation
A portal has been implemented throughout Jigsaw’s store network and the retailer defines orchestration rules to provide optimal order allocation.
These configurable and scalable scenarios are adjusted according to business needs.
Sonja Cavor, head of ecommerce at Jigsaw, said: “Online shoppers benefit from access to stock wherever its sits, while our stores have more room to display new collections. We've seen a cultural shift within the business from shop floor versus online to working together to do what’s best for our customers.”
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