Retail Technology
| Log in | Subscribe



Subscribe | Log in
Retail Technology
Subscribe

Engaging new platform for ASICS

By Retail Technology | Friday May 10 2019

Global sports brand ASICSÂ’ is implementing a new customer engagement platform

It will be using the Narvar post-purchase technology to a provide premium shopping and tracking experience across Europe 

Recognising the influence that post-purchase experiences have on brand loyalty and customer lifetime value, Narvar’s platform has been selected by ASICS to uphold its status as a ‘premium sports brand’ by ensuring that customers are given high quality, seamless experiences. 

Using Narvar’s Ship & Track solution, ASICS customers in 11 European markets will now be able to engage with the brand in eight diufferent languages. 

Smarter delivery 

These customers will all receive smarter delivery predictions before they hit the buy button, and proactive tracking notifications after purchases.

ASICS will also implement Narvar’s Return solution to streamline its returns processes for customers.

Rick Hoving, website operations manager, ASICS EMEA said: “Through implementing Narvar’s post-purchase technologies, ASICS is excited to now provide its European eCommerce customers with a more premium shopping and tracking experience after they’ve hit the buy button. We’ve boosted our service levels and can communicate with customers more regularly and far more effectively.”

Related items

On adds drones

By Retail Technology | Retail Technology

Academy expands delivery

By Retail Technology | Retail Technology

Asics debuts circular economy shoe

By Retail Technology | Retail Technology

SportsShoes.com announces new tech partner

By Retail Technology | Retail Technology

Decathlon adds Apple Vision app

By Retail Technology | Retail Technology

Columbia Sportswear heads to space

By Retail Technology | Retail Technology

Wilson releases 3D-printed basketball

By Retail Technology | Retail Technology

Adidas brings iconic stripes to Roblox

By Retail Technology | Retail Technology

Reebok enters the metaverse

By Retail Technology | Retail Technology

Frasers Group adds learning management system

By Retail Technology | Retail Technology