Retail Technology
| Log in | Subscribe



Subscribe | Log in
Retail Technology
Subscribe

The Kooples partners with new tech team-up

By Retail Technology | Monday May 13 2019

Fashion brand The Kooples has become the first company to sign up with a newly combined omnichannel tech company

The business will be using the joint solutions provided by omnichannel personalisation platform Early Birds and ecommerce search and merchandising tech provider Attraqt – the latter having entered into a conditional  agreement to acquire the former. 

The unified solutions will deliver omnichannel search, merchandising, and product & content personalisation for retailers & brands.  

They combine Attraqt’s data-led search and merchandising capabilities to optimise product discovery and visual curation, with Early Birds’ ability to empower learning algorithms to orchestrate and personalise the entire shopper journey.
 
 Specific experiences

As well as giving brands the ability to test and deploy AI algorithms from various sources, retailers will be able to curate specific experiences for high-traffic sites, landing pages or targeted campaigns utilising Attraqt’s merchandising capabilities.  
 
Arnaut Fritz, CIO at The Kooples said: “The ability to harness data and tailor-made algorithms alongside each other to empower our great merchandising team is just what we were looking for. We welcome the unified solution from Early Birds and Attraqt and we are excited to explore the impact this will have on our customer journeys and our financial performance.”
 

Related items

Hugo Boss latest name to join Roblox

By Retail Technology | Retail Technology

Shein collection gets shoppable livestream

By Retail Technology | Retail Technology

Mango enters the metaverse

By Retail Technology | Retail Technology

Crew gets virtual holiday makeover

By Retail Technology | Retail Technology

Ugg tries out AR mirror

By Retail Technology | Retail Technology

Jigsaw fashions loyalty upgrade

By Retail Technology | Retail Technology

Diesel in metaverse move

By Retail Technology | Retail Technology

Lacoste launches new virtual store

By Retail Technology | Retail Technology

Poshmark announces Posh Lens

By Retail Technology | Retail Technology

The Philipp Plein Group delivers upgrade

By Retail Technology | Retail Technology