Lulu Guinness launches onsite social commerce
By Retail Technology | Tuesday May 28 2019
Luxury handbag and accessories retailer Lulu Guinness is launching onsite social commerce to create a more engaging customer experience
The company is working Curalate to bring user generated content in a shoppable format onto its website.
Lulu Guinness uses Curalate’s technology to collate content tagged #HowDoYouLulu from Instagram and displays it on luluguinness.com.
“Social commerce is set to be an integral part of our ecommerce business,” said Tayyaba Malik, head of ecommerce at Lulu Guinness. “Customers often browse on social before making a purchase, so bringing this content onsite - and making it shoppable - will resonate well with them.”
Customers can click on intelligent images in the galleries on Lulu Guinness’s home and ‘Instagram Shop’ pages to ‘Shop the look’.
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