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The Entertainer sees sales jump with new site

By Retail Technology | Wednesday June 5 2019

High Street toy retailer The Entertainer has seen online sales rise 32% since the launch of its new website

Website speed has increased by 18%, while conversion rates have increased by 13% since the launch. 

The Entertainer’s fully enabled site developed by LiveArea now reflects in-store branding and continues the company’s narrative online.

“We are constantly striving for the best possible customer experience, as well as looking for avenues to take our products to different channels and geographies. That’s why we decided to create a brand-new state-of-the-art website. Crucially, we wanted to create a truly intuitive site that reflected our brand and its purpose,” said Phil Geary, CMO at The Entertainer. 

User experience 
 
The toy retailer implemented SAP Commerce technology with LiveArea. 

SAP’s solution provided the infrastructure for a content-led, visual, interactive and responsive online user experience. 

Enhancements included a mobile-first approach, a streamlined customer journey for faster buying, improved performance to support higher levels of traffic, faceted search, and a ‘Present Finder’ tool. 
 
“This project has enabled our business to realise many major aims, including a reduction in time-to-purchase and greater visibility of our customer journeys,” added Geary.

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