Fashion retailers Boohoo and Urban Outfitters are among the companies backing a new UK payments solution
Afterpay Touch Group, the first digital payments provider allowing people to pay in instalments free of charge on their debit cards, has made its first foray into Europe under the Clearpay brand.
is already offering Clearpay
to online customers of Urban Outfitters, Anthropologie and Free People in the UK.
Group has also confirmed plans to launch Clearpay across all its UK brands and websites, thereby extending its Afterpay partnership in Australia, New Zealand and the US to Europe.
Clearpay is separately in advanced discussion with a host of other leading UK retail brands.
“The Clearpay platform is unlike anything on offer in the UK, offering people greater flexibility to budget and pay for goods and services,” said Clearpay UK CEO Carl Scheible. “By trusting consumers to repay free of charge, it turns accepted wisdom in financial services on its head.”