The Row launches online store
By Retail Technology | Monday June 10 2019
High-end fashion retailer The Row has launched its first online store powered by the Online Flagship Stores division of YOOX Net-A-Porter Group
Allowing customers to browse and purchase the house’s complete womenswear and menswear collections directly for the first time, therow.com will offer a seamless experience in 69 countries around the world, including the UK, France and the US.
The site leverages YOOX Net-a-Porter’s technology and logistics platform to ensure a smooth customer journey; from purchase to delivery and customer care.
Catering for the brand’s global customer-base, visitors to the platform can choose from six different languages as they click through The Row’s complete collections, as well as a curated gallery of furniture, décor, and jewellery. Payments are accepted in six currencies via a number of payment options.
David Schulte, president of The Row, said: “We have always had a consistent vision to only present our products in the most elevated environments possible and YOOX Net-A-Porter’s technological and logistical expertise will help us achieve this with our site”.
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