Healthy results for new Puretec Fitness site
By Retail Technology | Tuesday June 11 2019
Home fitness equipment retailer Puretec Fitness has seen impressive results after launching a full ecommerce website
Previously, the company had relied on targeting customers through marketplaces but the switch to a fully transactional website had enabled it to boost revenue and take back control of its brand.
Within just four months of the site’s launch, Puretec’s revenue had increased by 222.53%, with transactions up 124.14%
Puretec enlisted the help of full-service ecommerce agency PushON to devise and implement a strategy that would enable it to take back control of its brand online.
PushON worked closely with the team at Puretec to gain an in-depth understanding of the unique personality of the business.
Improved ranking
After extensive research and planning, it was decided that PushON would rebuild Puretec’s site, make recommendations to improve ranking for key search terms, and work with Puretec to produce content for the new blog area.
PushON also provided technical SEO migration support both during and post-build, and has continued to offer on-going website support and maintenance.
Ben Owst, head of creative services at Puretec, said: “PushON instantly understood the vision we had for www.exercise.co.uk and have executed a ground-breaking website that perfectly aligns with the Puretec brand.
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