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Waitrose gains greater insight

By Retail Technology | Friday June 21 2019

Waitrose & Partners has extended its partnership with its established insight partner

IRI will help Waitrose & Partners improve its decision making by introducing the new Waitrose Customer Behaviour Portal. 

This allows suppliers access to a comprehensive view of their performance in Waitrose, and, as a result, both Waitrose and its suppliers will be able to use previously unavailable customer insights.

Clare Gough, partner & head of insight at Waitrose & Partners, said: “We are delighted to cement our strategic relationship further with IRI, who have demonstrated that they are our partner of choice in the data analytics and insight market. By bringing this added depth and breadth of insight to Waitrose and Partners, and our suppliers, we are able to differentiate our range for the long-term benefit of customers.”

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The Waitrose Customer Behaviour Portal is a state-of-the-art technology platform, which offers easy-to-use self-service reporting on top of its high performance, in-memory IRI Liquid Data technology platform. 

Retailers can use the platform to get insight on the latest trends, promotional effectiveness and pricing changes and strategies, delivering growth for the retailer and its suppliers.

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